Parta proposes to develop your social media strategy with you.
In 4 weeks:
Objectives, Research, Audit conversations, Identifying Influencers, Axis Communications, the Action Plan, performance indicators
to discuss about it!
According to the 2010 Social Media Marketing Report, 67% of marketing directors predict an increase in the use of social media – including blogs, Twitter, Facebook, Linkedin and the like!
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
If you are looking to incorporate social media into your marketing and communication plans, then you need to consider developing a social media policy. Without the development of social media policy, you run the risk of wasting time over the small details of this new frontier!
By taking a pragmatic approach designed to develop and improve each of our mandates, our strategy takes into account your needs, means and specific goals.
The key steps of the Parta strategic approach:
The pre-requisites: Ensure that your administrative team understands the stakes and strengths of social media. This isn’t a traditional advertising approach but rather a dialogue whose main goal is to build sustainable relationships with clients BEFORE selling to them. If you are doing it because everyone else is, then YOU AREN’T READY!
Parta will accompany you in the demonstration of the relevance of a social media policy with your collaborators.
1. Your Goals and Objectives: Before we begin, let’s clearly identify who “owns” the social media project. Whether it is used for marketing, public relations or communication, is less important. What is important is that by its very nature, social media fosters collaboration and disintegrates rigid structures and “ivory towers”.
Let’s focus on your goals instead and determine your objectives for social media so they can contribute directly to the overall goals of your business.
These goals are precise, measurable, attainable, realistic and relevant.
2. Research and Conversation Monitoring: This step is critical! Before jumping into the maelstrom of social media… you have to know as much as possible about what is currently being discussed online. We first proceed with data research and exhaustive monitoring
of conversations on the Internet (see Critiscan™ and BrandBooster™).
We draw up a list of social media sites where you can potentially engage in dialogue. Of course we also search Twitter, Facebook, LinkedIn and other networking sites. We select blogs and forums. We can ensure relevance, research and monitoring thanks to a series of key words and themes relating to your goals.
We listen and try to understand your concerns and the audience you are targeting.
3. Opinion Leaders and Engaging Content: We draw up an exhaustive list of opinion leaders who deal with your themes (see Critiscan™ and BrandBooster™) and a list of four or five subjects which may generate interest and draw the attention of these opinion leaders. They are the sounding board for your content with the audience you want to target!
The list of opinion leaders and controversial subjects is in a state of constant change!
4. Creative Approach: We apply a creative approach to the creation and dissemination of your content in the social media campaign you have designed with us. A simple dialogue isn’t enough to generate conversation with opinion leaders and your target audience. You have to be innovative and creative!
Parta works with you to develop creative paths which will make your campaign go viral!
5. Effort and Intensity: An elegant way to discuss your budget! Your goals have to be in line with the financial resources you are willing to invest in the implementation of your social media campaign!
Parta will work with you to keep your budget in line with your goals!
6. Performance Indicators: With these goals in mind, and in light of the efforts you wish to dedicate to the implementation of your social media strategy, we have established a series of three to four performance indicators which will allow interested parties to follow and adjust your social media campaign throughout the year.
The performance indicators used for social media are not the same as those which are normally used for a traditional advertising approach!
7. Performance Agenda: We also establish a precise development agenda for your social media strategy.
This development agenda is the tool which will allow you to launch, manage and control all the steps of your social media campaign.
