RONA Inc. and Air Transat to Measure Cost-Efficiency of Facebook Campaigns Using Parta Dialogue’s New E-Value Analytics Tool
Montreal, Paris, February 7th, 2011. PARTA Dialogue Inc. (TSX-V: PAD), experts in Social Campaign Optimization, announce the addition of RONA Inc. and Air Transat to the Canadian list of companies and brands (Post Foods Canada Corp., Van Houtte® and Koodo Mobile®) already testing and evaluating their e-Value social media analytics tool.
e-Value™ is a software as a service tool designed to calculate the cost-efficiency of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings. All performance results are measured against a growing list of benchmarked social media accounts from global brands with a strong social media presence. As of today, over 1000 brands have their e-Value™ benchmarked.
According to Parta Dialogue, e-Value™ is a critical starting point that will allow brand managers to establish ROI for social media spending, a major ask from top marketing management in 2012. Parta’s clients from Europe and North America, boasting online communities of 10,000 to over 100,000 followers, have been invited to test the service in Beta mode.
“We welcome the Canadian brands that have joined us as early adopters of our e-Value service. With their help, we are on the way to creating a new industry benchmark that will answer brand managers most pressing questions,” states Parta’s CEO, Paul Allard.
More information about e-Value analytics can be found at the following address: http://www.socialmediaefficiency.com/
About PARTA
Parta Dialogue offers Social Media and Social Learning solutions to its clients from offices in Montreal, Paris and Mexico. Many visionary businesses already employ PARTA’s solutions for internal and external online engagement. Among these are Renault, Orange, Michelin, Hydro-Québec, Iusacell (Mexico), the Canadian Association of Petroleum Producers, Nestlé Waters, Crédit Agricole, and Fondaction.
PARTA is listed on the TSX Venture Exchange under the symbol PAD. PARTA has a subsidiary that specializes in Social E-Learning, Edu-Performance Canada Inc. For more information, please visit www.partadialogue.com.
“Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.”
For further information:
Tom Liacas, VP Social Media
Parta Dialogue Inc.
+1 (514) 771–5120
tom.liacas@partadialogue.com
