What makes a successful social media campaign? Transparency, humility, CREATIVITY, and the ability to LISTEN!
Our creative marketing team at Parta is at your service to help make your social media campaigns innovative and attractive.
The growing power of social media represents the most radical societal shift in modern communications. Neither money nor technology can guarantee a successful social media campaign. However, we can assure you that the essential ingredients to any social media campaign are: Transparency, humility, CREATIVITY, and the ability to LISTEN! Keep these points in mind when developing your own social media strategy.
Our creativity is fuelled by our response time, our efficiency, and the effectiveness of our solutions…but especially by our originality!
Business Cases
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RENAULT
Observation: Renault is now pledging to change their conception of future mobility. Their “Drive the Change” campaign represents a gradual value shift from “belonging/ownership” to the “use” of mobility. The creation of the signature Eco2 has long allowed scientists to address environmental issues. Issue: In 2001, Renault faced a major problem—justifying their choice of the ZE (Zero Emission) vehicle. The “all-electric” component raised questions that had nothing to do with the usual conversations on consumption and eco-design. To champion the “Zero Emission” ideology means being prepared to discuss such topics as the energy mix of a country and analyzing the life cycle of an electric vehicle, which are very complex concepts in a world where one must “think globally and act locally.” Parta’s Intervention: It’s impossible to defend these values within the traditional 30-second commercial. PARTA instead created a dialogue platform, Eco-mobilty.tv, animated and moderated by a third party that already manages sustainable development communities such as Alternative Channel. This debate space legitimizes the company’s participation in the dialogue and marks their engagement within the appropriate communities. In 2011 a special effort is being made on editorial action at the heart of pertinent discussions. Project : ecomobility.tv |
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Nestlé Waters France & VITTEL
Statement: Bottled water has constantly been attacked by traditional media and on the internet. Nestlé waters France has implemented online best practices and they have begun sustainable development actions over the past few years in areas related their field. Problem: How to emphasize the sustainability-oriented actions taken by Nestlé Waters without falling prey to Greenwashing? Intervention by PARTA: In 2009, a blog was created to cover the four core themes of Nestlé’s SD communication based on the content of its SD report. After the campaign had been launched for six months, Nestlé decided to increase the level of communication using a new platform, eauzone.tv – developed and moderated by Parta. This new platform allowed all the stakeholders to participate in a debate on the subject. In 2011, before the stakeholders agreed to the project, Nestlé Waters France encouraged VITTEL to join the conversation! VITTEL is committed to the protection of resources and reforestation as a part of their process to support communities on social networks. Project : www.eauzone.tv (french site) |
