Société des traversiers du Québec

Statement: Following the adoption of the law on sustainable development, the Société des traversiers du Québec (STQ) found itself committed to an approach of sustainable development and decided to create a sensitization campaign for its personnel with the goal of attaining the goals it had set. The STQ handed over an action plan for sustainable development to contribute to the attainment of strategic goals and provide an annual report on its results.

Problem: The employees of the STQ are spread across the province of Quebec and are often located in distant communities which do not have internet access. The majority of the employees had never heard of sustainable development and worse, there was a considerable gap between the administration and the employees. The administration quickly sensitized the employees to this new way of working so they could better grasp the importance of the additional requests they were being asked to perform.

Intervention by PARTA: Our wealth of experience in online training and in video production paired with our understanding of the client’s requirements meant choosing a video training platform where we explained employee and administrative interventions. The training video was built around two pillars: DVDs for employees who worked in remote areas and intranet for employees at the Head Office. We managed to reach all the employees in record time. This video was the origin of the entire campaign for the official launch of the SD process for the STQ.